Digital Shoptalk Podcast: Examining Data Transparency & Attribution

  After skipping our August episode in lieu of launching Location3’s new local digital marketing platform, LOCALACT, we’re back on Digital Shoptalk examining the recent news regarding Apple’s inclusion of “intelligent tracking prevention” in its […]

Making Data Work Harder: Google Analytics Integration

  Let’s start with something obvious: In terms of data-driven decision making, the biggest issues facing marketers (and brands, in general) are not related to the accessible volume of data-points, but rather the assorted selection […]

Google Analytics Summit 2015: No Spoilers Ahead

  I spent the last couple of days floating through a Googly haze at the 2015 Google Analytics Summit in San Francisco, eating the vegan gluten-free box lunch, catering and listening to the wait staff […]

RIP Search Queries Report, Long Live Search Analytics

  Like many of you, I had grown frustrated with Google Search Queries Report. This clunky, inaccurate excuse for keyword insights had become a useless shell of an offering. Since it’s only providing small samples […]

Adobe Analytics vs. Google Analytics: Keywords, Campaigns, and More!

  As a followup to my Visits in Google Analytics and Adobe Analytics (Omniture SiteCatalyst) post, I thought I’d share some other Google Analytics and Adobe Analytics comparisons that I get asked about regularly. Understanding […]

Don’t be Fooled: 8 Reasons You Need to be Spending More Time in Bing Webmaster Tools

  It’s easy for us digital marketers to neglect Bing. I’m as guilty as the next SEO when it comes to spending a majority of my time in Google tools (Webmaster Tools, Analytics, Developer Tools, […]

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