Franchise & Multi-Location Growth Summit – 2018 Review
This past October, our team at Location3 had the incredible honor of co-hosting the inaugural Franchise & Multi-Location Growth Summit with our long-time partners at Google, located at their newest PartnerPlex in Redwood City, California. Bringing together thought leaders from the digital industry, Google marketing experts, Location3 marketing experts and executive teams from some of the world’s most recognizable brands, the 2018 Growth Summit offered a unique opportunity for those in attendance to learn in-depth about how they can better integrate enterprise and localized marketing strategies to drive increases in revenue for their brands and business locations.
The two-day event was jumpstarted by opening keynotes from Google’s Bob Dillon (Managing Director, Americas Agency Development) and Location3’s Alex Porter (CEO & CFE), as they each discussed how the changing nature of the consumer journey requires marketers to continually evolve core strategies and tactics in an effort to engage with savvier customers. Each keynote truly set the stage for what became an inspiring, informative event that included round table sessions, panel discussions with brand marketers and other featured sessions on topics like scaling online-to-offline customer acquisition programs and how to make better business decisions using marketing attribution.
Successful franchise digital marketing programs aren’t developed in a vacuum with a “one-size-fits-all” model, but instead require a unique approach that supports both the larger business goals of the brand while simultaneously empowering individual business owners and franchisees to market their locations and increase in-store revenue. The theme of the 2018 Growth Summit reflected this idea, and feedback from those in attendance confirmed the notion that many multi-location brands struggle with similar marketing challenges in driving customers to make offline purchases, regardless of their industry vertical.
Takeaways from Summit attendees included comments like “the event was a great place to get franchise marketers together to network, talk shop, troubleshoot, and collaborate on ideas” and “I found the Summit informative and thought-provoking. I wish I had more time to network!” We’d like to thank our partners at Google for supporting this wonderful event and for supporting our entire team throughout the year across countless initiatives. We’re already looking forward to the 2019 Summit, so if you’re a marketer that works with franchise brands and multi-location businesses, contact us today to let us know you’re interested in joining us next year.