Franchising USA: Are Your Franchise Locations Discoverable Online?
There are plenty of adjustments you can make to get the most from your online business listings, but there’s no need to take a deep dive until your business is on the map (almost literally in this case). Before you start optimizing your business listings, you must first make sure that a few foundational tactics are established so your franchise locations can be found online by potential customers. Making your franchise locations discoverable online starts with:
- Local business listings on Google My Business and Google Maps
- Local organic search results
So how can your franchise use these resources to establish an online presence that will drive customers in-store? Location3 Director of Marketing Josh Allen recently shared his insight via Franchising USA Magazine. Here’s an excerpt from the article:
“First and foremost, it’s critical that the primary “NAP” information (Name, Address, Phone) is accurate for each and every one of your franchises. That’s simply table stakes for ranking well. Second, it’s important that your business locations are categorized accurately for every location using Google My Business Categories.”
For more tips and analysis, the entire article can be read here.