“Local Search Traffic” Video Earns Telly Award
Location3 Media’s emerging video department has already scored a nod from one of the film industry’s top awards. Location3 and production partner LIGHTGROUP were honored with a Bronze Telly Award for “Local Search Traffic,” a digital video featuring innovative clickable technology.
With nearly 11,000 entries from all 50 states and numerous countries, the 32nd annual Telly Awards was very competitive. The Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, web commercials, videos and films.
The video (below) shows small business owners how to optimize their local listings and develop a successful local advertising campaign, lets viewers click on tagged objects to reveal enriched, interactive content. Location3 was the first in the United States to partner with U.K.-based wireWAX for this plug-in. Additionally, the production of “Local Search Traffic” marked the first integration of this clickable technology with the Brightcove Express online video platform.
“The innovation of this technology is apparent in the fact that the Telly judging panel was confused about our submission. They were used to getting DVDs and the fact that our submission only included a link hosted on Brightcove was a first,” said John Evans, Vice President of Business Development for LIGHTGROUP.
“Local Search Traffic” was a true team effort. Video Manager Nathan Evans wrote and directed the piece; Director of Local Search Traffic Erik Whaley wrote the original score; and many other Location3 staff and family members helped with production and filled in as extras.
Nathan Evans reflected that, “Writing and directing for this technology is a unique challenge. The interactivity adds greatly to the viewing experience, but requires thoughtful integration into the story. I’m pleased with how we creatively leveraged the technology and to be recognized by the Telly Awards.”
Check out the award-winning production: