VIDEO: Location3 CEO Talks Franchise Marketing on Cheddar TV
Location3 CEO Alex Porter joined the set of Cheddar TV on September 29 at the New York Stock Exchange to discuss the complexities of marketing for franchise brands and how Location3 helps bridge the gap between corporate marketing teams and the franchisees they team with. Porter had this to say in the segment titled, “How Brick-and-Mortar Can Use The Web To Survive”:
“One of the biggest challenges if you’re a franchise is you effectively have thousands of small business owners working somewhat independently to try to do all these tactics. So to scale search and social and those sorts of deliverables is really difficult across the entire United States and really worldwide.”
Watch the extended clip above to hear how Location3 is using its proprietary platform, LOCALACT, to target local customers with high purchase intent.