Location3 Promotes Alex Porter to Chief Executive Officer
Location3 has promoted Alex Porter to CEO of the Denver-based digital marketing agency. Porter previously operated as President & Chief Strategy Officer, and is about to celebrate his 15-year anniversary with the company.
Porter’s passion and deep knowledge of all things digital marketing have propelled him to not only the chief executive position at Location3, but also positioned him as an influential thought leader in the industry. His insight, particularly in local search marketing, has been featured in several marketing and technology publications and articles, including BizReport, MediaPost, Adotas, Women’s Wear Daily, and Nation’s Restaurant News. He’s also a frequent presenter at a variety of industry conferences throughout the calendar year, including events hosted by the International Franchise Association, the Direct Marketing Association, MediaPost, Franchise Update Media and more. Porter is also set to become a Certified Franchise Executive, as designated by the International Franchise Association, later this year.
Porter shared his thoughts on the promotion:
“A promotion to CEO at Location3 is an honor and responsibility that I take very seriously. We’ve worked tirelessly to become a premier digital marketing agency, and I look forward to further embracing my leadership role at a company that values high-quality work and fosters a culture of performance and positivity.”
Porter’s promotion comes on the heels of Location3’s release of LOCALACT – a platform built to power and scale local digital marketing for franchise systems and multi-location businesses. While the platform is the product of hard work and ingenuity from the entire Location3 team, Alex Porter’s focus on local marketing tactics and enthusiasm for innovation have long been a driving force. As Porter assumes his newest role as CEO of the agency, Location3’s founder – Andrew Beckman – continues in his capacity as Chairman, supporting a variety of strategic initiatives as the agency’s brand ambassador.