Martech Series: LOCALACT Takes Franchise Digital Marketing to the Next Level
Yesterday marked the official release of LOCALACT — a platform built to power and scale local digital marketing for franchise systems and multi-unit businesses. Location3 President and CEO Alex Porter shared his thoughts with Avinash Duduskar of Martech Series:
“We built LOCALACT to help businesses power and scale local digital marketing tactics. Since rolling out our beta in April 2016, we’ve received helpful feedback from clients on what features and applications they would like to see in the platform. This full version offers a unique Software-with-a-Service model that combines in-house digital marketing experts with proprietary software that efficiently integrates client data into a single, centralized platform. We are are a strategic partner and an extension of our clients’ marketing teams, not a vendor, and launching LOCALACT is another big step toward strengthening our great client relationships”
For more details on the platform and Location3’s experience with local digital advertising, the entire article can be read here.