Location3 Publishes New White Paper: Online-to-Offline Store Visits Tracking
As the leading digital agency for franchise brands and multi-location businesses, we’ve long known that one of the most important KPIs for our clients and any business with a brick-and-mortar footprint is the in-store visit by a customer. At the end of the day, much of the time spent on marketing strategy, and subsequent budgets spent on advertising, are ultimately focused on driving consumers through the front doors of a business in order to (hopefully) purchase a product or service. While various methods of measuring the overall impact of marketing on driving in-store visits have been employed over the years, some of the biggest breakthroughs in measuring the success rates of digital marketing campaigns have occurred in just the past five years alone.
That’s why we’re pleased to announce the release of Location3’s newest white paper, Online-to-Offline Marketing: Tracking & Measuring Store Visits for Multi-Location Businesses. Our team spent time conducting research on the progressive history of industry giants like Google and Facebook as it related to their respective efforts in advancing marketers’ ability to track and measure this incredibly important metric. We also included information on how we are currently measuring Store Visits on behalf of our clients, and some thoughts on what the future might hold for online-to-offline marketing attribution.
Download your free copy of the white paper, and let us know your thoughts on Store Visits tracking in the comments below. Also, if you’d like to learn how we can help you start tracking Store Visits for your franchise, get started by contacting us today.