Search Engine Marketing at DMA2010 Post-conference Intensive


What is the state of search marketing and social media? How do these strategies and others work together to create successful programs? What can web analytics teach you about your digital marketing program as a whole?

Attend this intensive program to learn about these topics and more. You’ll find out how to create a robust and effective search marketing program that gets results by incorporating social media, web analytics, landing page optimization, mobile marketing and more.

What: Post-conference Intensive: Search Engine Marketing

When: Wednesday, October 13 and Thursday, October 14
Where: DMA2010, Moscone Convention Center, San Francisco

What you’ll learn

Part I: State of Search
  1. Understand where search marketing stands in the industry and the future
  2. Learn how to structure paid search accounts on major engines
  3. Understand how to optimize for universal search
Part II: Fundamentals of Website Architecture, Analytics and Social Media
  1. Learn to evaluate and optimize for paid, organic and maps traffic
  2. Learn how to engage and motivate your customers through social media
  3. Frank advice from link development experts
Part III: Advanced Search and Social Tactics
  1. Learn how to manage your brand across all social media networks
  2. Understand ad targeting on Facebook and LinkedIn
  3. Discover the best tools for testing, researching and tracking

About the speakers

Andrew Beckman, CEO, Location3 Media

As CEO, Andrew oversees the strategic direction and business growth of Location3 Media and provides insight into new marketing trends and technologies. Prior to establishing Location3 in 1999, Andrew was an international sales manager for DoubleClick. He is an active member of the DMA Search Marketing Council and ECHO Committee governor.

Christine Churchill, President, KeyRelevance

Christine Churchill is a recognized expert in the field of search engine marketing. She is a strong advocate for ethical search engine marketing, and was a member of the founding Board of Directors of the Search Engine Marketing Professional Organization (SEMPO). Christine currently serves as the Chairman of the Dallas-Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has more than years online marketing experience.

Brent  Csutoras, SVP of Viral Marketing , BlueGlass

Brent oversees all of BlueGlass’s viral marketing campaigns for clients and all of BlueGlass’s viral strategies and tool development. A regular speaker at some of the largest and well known conferences such as SMX, Pubcon, SES and InfoPresse, Brent has also been featured in Forbes, interviewed for Entrepreneur and was recently recognized as one of the Top 25 Most Influential Online Marketers of 2008 and 2009.

Kevin Lee, CEO, Didit

Kevin Lee, Didit founder, chairman and CEO, has been an acknowledged search engine marketing expert since 1995. Kevin’s years of SEM expertise provide the foundation for Didit’s proprietary Maestro search campaign technology which in 2009 morphed into an auction media platform to include exchange display media.

Chrissy Towle, Sales Manager, National Agency Team, Google

A five year veteran of online marketing and five years at Google, Chrissy Towle currently serves on the leadership team for the Online Sales group for North America Agency.  As a senior manager of North America Agency business, she’s responsible for developing and executing an integrated strategy for sales, marketing and business development across our search and media advertising business. Specifically, Chrissy focuses on SEMs, lead generation clients and the development of their media strategies.

Marty Weintraub, President & Founder, aimClear

Marty Weintraub is president of aimClear; an internet-focused advertising agency with offices in Duluth and Minneapolis, Minnesota. AimClear provides traditional and social PPC management, SEO and social media/feed marketing services to regional and national clients. An avid blogger, Marty has written about the industry for aimClearBlog, Search Engine Land and Search Engine Watch.


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