Posts
The Shiny Object Problem in Media Buying: How We Decide Which Channels Are Worth Testing
At the end of August, OpenAI announced that ChatGPT Ads had crossed a $1 billion…
Google Announces End of Local Services Ads Dashboard
Google has officially announced that they are folding the popular Local Services Ads (LSA) product…
Google LSA Updates to Message Lead Callbacks
Google is changing how phone-based follow-up works for message leads in Local Services Ads (LSA)…
Google Announces Changes to tCPA and tROAS Bidding
Google Ads has always required a balance between automation and strategy. Smart Bidding keeps getting…
Google Search Console Platform Properties
Google Search Console has introduced Platform Properties, a new property type that allows brands to…
Google’s New AI-Powered Review Response Feature
Google is testing a new feature within Google Business Profile (GBP) that automatically generates suggested…