BizReport: 3 Tips To Improve Social Marketing

When it comes to social media marketing, marketers can get too consumed with the latest memes or aiming to be the next viral sensation. But there’s much more to social media marketing, says Location3 CEO Alex Porter in a recent post from BizReport.

In a quick Q&A with BizReport’s Kristina Knight, Porter shares a few tips that you could be overlooking, including how optimizing your business’ social media profiles can help boost your organic rankings. Here’s an excerpt from the post:

“Social media aids in improving your rankings. Google+, LinkedIn, Twitter and Facebook profiles impact the search results on Google and Bing. When someone searches for your brand, your local business profiles on social media show up in the results as well. But if these profiles aren’t optimized, you can be missing out on online and physical traffic.”

For more tips, including why it’s important your employees know how to continue conversations with potential customers on social media, the entire post can be read here.