Tuesday Tip of the Week, 3/10/09


Dear ExpertSEM readers, this is the first in a new series of tips that we hope you’ll find useful, either as a reminder of best practices or a suggestion for a new approach. So, here is this week’s tip:

Remember to use the Google Ad Preview Tool to preview live ads in your AdWords PPC campaigns, and encourage clients to do the same. There are so many factors that affect whether an ad will show in a regular Google search, including budget, geographic location, ad serving rotation settings, search history and more. This tool allows you to see unbiased results when testing your pay per click ads.

As always, comments and suggestions are encouraged. And we hope you’ll tune in next Tuesday for a new tip!


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