LOCAL LISTING MANAGEMENT
What is Local Listing Management?
Local listing management is an online marketing strategy that ensures all of your brick-and-mortar business locations are accurately listed on business directories like Google My Business, Facebook Places, Bing Places, Apple Maps, and more. Having accurate data and business listings optimized for core keywords also impacts your business listing ranking on all of the major search engines, which are critical in helping consumers find your business location.
Your local business listing is at the foundation of your online presence. It provides potential customers with basic business data including address, phone number, business hours, and more. Successful local listing management solidifies such foundational data while finding opportunities for improved SEO performance – resulting in increases in brand visibility and in-store revenue.
Our approach to managed local business listings leverages a combination of proven tactics and tools to ensure your local data is accurate and your business locations are easily found by customers. Learn more about Location3’s strategic approach to local listing management below.
Business listings management starts with a comprehensive audit of your business data. We will validate your data format and alignment, resolve any existing listings errors, double-check for proper analytics tagging, and verify business addresses and geo-coordinates.
L3Pin Geo-Coordinate Validation
When it comes to listings accuracy, it’s all in the details. We use a combination of proprietary technology and our in-house local listings experts to verify the exact geo-coordinates and addresses of each business location. This ensures your customers can easily find your business locations.
Direct Data Distribution
We leverage our direct partnerships with the Big Four – Google, Bing, Facebook, and Apple – to distribute your optimized data directly for processing. We then use our direct data distribution network to reach more than 100 countries across six continents. This extensive network ensures your listing data is accurate across all platforms and devices.
Research & Strategy Development
One of the defining features of our local business listings service is a well-defined plan of action. Our plan is derived from extensive research into your competition as well as any keyword opportunities that can increase SEO performance.
We find the top information sources, gather data regarding the quantity and quality of traffic, and distill the data through our L3Rank Algorithm. Each data source is ranked against all others on a monthly basis to reveal the most impactful sources of location data and consumer traffic.
Keyword and Competitive Research
Search engine optimization strategies aren’t limited to your business website. Your local business listings present another opportunity to target valuable keywords in order to increase rankings for branded and non-branded search queries.
Our proprietary LOCALACT software is the ideal tool to monitor, analyze, and optimize all of your local listings, while ensuring all of your local data is easily managed in a centralized platform. The software-with-a-service integrates your local business data into a single, centralized platform, while our dedicated team combs through performance data to find opportunities to maximize your online presence.
Our team of local search experts are active managers of your online business listings. That means monitoring your listings as well as executing data-driven optimization strategies.
Local Listing Management
Your business listings are not static place holders. They are dynamic business assets that can be managed and optimized for increased offline customer traffic and revenue. That’s why we don’t rely on a set-and-forget method for our clients. Our hands-on approach to business listings management combines best-in-class technology with experienced personnel to increase ranking and foot traffic to all of your business locations.