SEARCH ENGINE OPTIMIZATION
What Is Search Engine Optimization?
Search engine optimization, commonly referred to as SEO, is an online marketing strategy that increases your business’ visibility in organic search engine results.
The majority of your site traffic comes from the major search engines, including Google, Bing, and Yahoo. Search engines recognize well-structured sites that share valuable content with its users as well as sites that are endorsed through shared links. These sites are considered authoritative and rewarded with higher visibility in search engine results, ultimately increasing brand awareness and revenue for your business.
It’s important to note that search engine optimization is a long-term strategy that incorporates a wide range of tactics. But through extensive site optimizations and proactive campaign initiatives, this strategy delivers a lasting impact that rivals any digital marketing tactic.
Our in-house search engine optimization experts use a combination of tactics to improve your site’s organic rankings on all of the major search engines. Learn more about Location3’s strategic approach to search engine optimization below.
Every engagement begins with a comprehensive evaluation of your site, including the technical details often overlooked or not understood. These technical details set the stage for all other aspects of SEO, allowing search engines to find, read, and analyze the content published on your site. Our team of experts gathers all of the facts and acts accordingly, paving the way for sustained SEO success.
Site Audit and Evaluation
Your site is an expansive collection of data with each data point making its own impact on search engine results. Over the first 60 days of the campaign, our SEO experts review all of these data points, including site structure, title tags, meta descriptions, backlinks, images, and more.
Technical Action Plan
The comprehensive evaluation of your site reveals details big and small that can be optimized for increased SEO performance. Our team uses the site audit to develop a technical action plan to remedy any existing site issues and maximize the impact of your site’s technical foundation.
Whether it’s through site pages, blog production, or social media, content is inextricably linked to SEO performance. But producing content is more than pumping out a couple of blogs per month and hoping for the best. It requires a detailed strategy rooted in market research, performance data, and SEO expertise.
Content Gap Analysis
Our content team works hand-in-hand with our SEO experts to produce an audit of your existing content efforts, accurate customer personas, and valuable keyword research. This content gap analysis establishes what content your customers need and what content should be produced in order to connect with those customers.
Content Planning & Distribution
We partner with your marketing team to coordinate on-site, social media, and third-party posting schedules to ensure content planning is consistent with your business goals. We then look to develop approved content pieces while using appropriate channels and methods to expand the reach of that content.
Search engine optimization is a long-term strategy that requires a team capable of quickly responding to an ever-changing industry. Our SEO experts are especially adept and experienced in crafting strategies that combine technical and content tactics aimed at long-term growth in ranking for organic results.
L3 Pro Quantum
Our SEO team uses this proprietary tool to identify organic keyword and content gaps based on historical paid search query data analysis. This analysis reveals more efficient organic search opportunities, resulting in more conversions and leads.
Our proprietary LOCALACT platform gives you access to a detailed reporting dashboard, where you can analyze performance, measure conversion goals, and record and monitor calls from potential customers on a location-by-location basis.
Search engine optimization is complex and requires a multi-faceted, strategic approach. At Location3, we first take the time to understand your brand, audience, challenges, and goals as a business. We then use our industry experience, SEO expertise, and best-in-class technology to create a plan that incorporates and addresses all of those factors. The result is a customized campaign that establishes your business as an industry authority and positions your brand for long-term SEO success.