Posted in: Digital Marketing ,Educational ,Local search ,SEO // Published January 31 by Tarla
Why Corporate Should Regulate SEO for Franchise Owners
By now, the term local search engine optimization has entered the vocabulary of most franchise or multi-unit marketing departments. More than 20 percent of all searches are localized, and this number is quickly increasing. This means ensuring that… Continue Reading →
Posted in: Digital Marketing ,Expert Tips ,Industry News ,Web analytics // Published January 30 by Tara
Google’s New Privacy Policy & FAQs About Privacy Laws
You would be surprised about the number of businesses we have encountered who have had concerns about Google’s privacy and collection of data standards, especially as it concerns Google Analytics. I think it is important for the general public to… Continue Reading →
Posted in: Social media management // Published January 25 by Angie
How Franchises Can Measure Geo-social Campaigns
Everyone is deeply connected to their local community and the businesses within that community. These local stores are part of our daily lives—grabbing coffee at a café on the way to work, meeting for lunch at a deli around the… Continue Reading →
Posted in: General ,Industry News ,Rant and Rave ,SEO ,Social media marketing // Published January 24 by Tarla
Search Plus Your World: Does Personalized = Better?
Last week we were hit with the Google’s newest push towards integrating social into search. We initially wrote about how Search Plus Your World may affect online marketing strategies, but in the… Continue Reading →
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