Posted on January 25, 2012 by Angie // Posted in Social media management

How Franchises Can Measure Geo-social Campaigns

Everyone is deeply connected to their local community and the businesses within that community. These local stores are part of our daily lives—grabbing coffee at a café on the way to work, meeting for lunch at a deli around the… Continue Reading →

Posted on January 24, 2012 by Tarla // Posted in General, Industry News, Rant and Rave, SEO, Social media marketing

Search Plus Your World: Does Personalized = Better?

Last week we were hit with the Google’s newest push towards integrating social into search. We initially wrote about how Search Plus Your World may affect online marketing strategies, but in the… Continue Reading →

Posted on January 23, 2012 by Anne Baum // Posted in Industry News, Local search, Local search marketing, Location-based Services

The Future of Local Marketing: 3 Themes to Plan By

The Future of Local Marketing can only be shaped by examining the most influential events in 2011. Continue reading →

Posted on January 23, 2012 by Angie // Posted in SEO, Social media marketing

How Brands Can Use Pinterest

UPDATE (01/23/12): It was only a matter of time before Pinterest went the way of most sites and stopped their links from passing weight. As of today, Pinterest has made the links on all pins “no follow” meaning that they… Continue Reading →

Posted on January 19, 2012 by Kristi Jackson // Posted in Digital Marketing, Educational, General, Industry News, Media Buying

Yahoo! Removes RMX Inventory from DSPs

Yahoo! made a major change last month to who can access their display ad inventory. As of December 2nd, Yahoo!’s Right Media Exchange (RMX) class II remnant inventory is no longer available on demand side platforms (DSPs) and… Continue Reading →

Posted on January 18, 2012 by Angie // Posted in Educational, Franchise marketing

Franchise Marketing Tips

Findability and Performance: A Guide to Digital Marketing for Franchise and Multi-Unit Businesses outlines a comprehensive strategy for developing, executing and optimizing a digital marketing campaign specifically for these organizations.

From initial research to analytics-based optimization, the white paper walks… Continue Reading →

Posted on January 18, 2012 by Jared // Posted in Industry News, News

SOPA PIPA Blackout Protest: A snapshot in song January 18, 2012

Unless you live under a rock… and that rock happens to not have internet access; then you’ve probably heard a thing or two about the SOPA (Stop Online Piracy Act) and PIPA (Protect IP Act) Blackout Protest today.  The articles,… Continue Reading →

Posted on January 18, 2012 by John // Posted in Educational, Expert Tips, General

Keys To A Successful Agency Review

Throughout my marketing career, I have participated in countless agency reviews, both as a member of agency teams as well as on the client side of the table.  Digital agency reviews, brand agencies… Continue Reading →

Posted on January 16, 2012 by Alex // Posted in Digital Marketing, Educational, Expert Tips, Industry News, News

“Search Plus Your World” Shifts Strategies

Welcome to your world, personalized. Google search results have changed once again, this time to serve content that has been shared with you privately along with matches from the “general” web. Search Plus Your World is now live… Continue Reading →

Posted on January 13, 2012 by Lucia // Posted in General, Staff

Hoodies For One and All

You’ve heard of Gorillas in the Mist? In conjunction with our new gear, Location3 Presents Digital Marketers in the Snow.

In retrospect, the snowball fight was inevitable.