We wanted to highlight a great report center and columns in Google AdWords that can help show the value of “upper-funnel” keywords. This report has been in the AdWords interface since 2010 – only hidden! Google recently moved it front … Continue reading
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The Future of Online Video Advertising
Tweet Share Google +1Brands certainly aren’t required to shift traditional television advertising dollars to integrated digital video campaigns. But what do they stand to lose by ignoring this major shift in how people consume media? According to new research by eMarketer, “What’s at … Continue reading
Location3 Ski Day Becomes Visual Content
Tweet Share Google +1Despite our rapid growth, Location3 is hanging on tight to our annual Ski Day tradition. The bus to Arapahoe Basin keeps getting bigger, the party at “The A-Bay Beach” keeps getting rowdier and the BBQ lunch order keeps getting more … Continue reading
Pack Your Bags for FranCamp 2013
Tweet Share Google +1FranCamp, the IFA’s Digital Marketing & Technology Best Practices Conference is taking place May 14th-15th at the Loews Atlanta Hotel. The conference is designed to help marketing, communications and information technology franchise professionals navigate the maze of digital marketing and technology … Continue reading
Location3 Donates Video for Ronald McDonald House Gala
Tweet Share Google +1The Location3 team went behind the lens to support this year’s Ronald McDonald House® Charities of Denver Gala with a pro bono video in support of the cause. The break room buzz here in Denver last Monday signaled a good … Continue reading
National or Local PPC for Franchise Brands?
Tweet Share Google +1Photo credit: Sean Molin Photography In talking with a few high-octane brands at recent industry conferences and events, I’ve been alarmed at how their national pay-per-click (PPC) programs are structured. Actually, let me rephrase the concern: it’s alarming that so … Continue reading
Location3 Media Wins BMA Gold Key Award
Tweet Share Google +1Last Friday night we sent a few stalwart Location3 veterans to the Business Marketing Association Colorado Gold Key Awards. Their mission? Gracefully accept the Gold Key award for our latest white paper, hobnob with other marketers and try not to embarrass … Continue reading
Why Visual Content Is Essential for Your Marketing Efforts
Tweet Share Google +1Visual content is becoming increasingly important in digital marketing. It’s not only what users prefer to engage with and share, it’s also what is being prioritized by social networks and search engines alike. Don’t believe us? Just take a look … Continue reading
Monthly Industry Roundup: April 2013
Tweet Share Google +1LOCATION3 MEDIA NEWS: Location3 CEO, Andrew Beckman presented at SES New York the last week of March. His presentation titled “Bringing Together Paid, Owned and Earned Media” was a great success. Check out the entire presentation on SlideShare. WHAT’S HAPPENING … Continue reading