Over the last several months, I have found the conversation around content to be slowing evolving from “Why is content important to my business?” to “How do we organize around content delivery”? The answer to this question lies in the … Continue reading
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Location3 Hosting DMA Webinar on Social, Local and Mobile
Tweet Share Google +1Over the past year, social, local and mobile digital strategies have begun converging to form an extremely powerful method for increasing findability, generating leads and driving in-store traffic on a localized level. 75% of internet users perform local searches … Continue reading
1Up on A Friday
Tweet Share Google +1Ski Day has been a long and time-honored tradition at Location3. Colorado’s terrible snow season has devastated us for many reasons, but the closing of A-Basin Ski Resort before our Ski Day was the final indignity. No party bus to the mountains. … Continue reading
New Google Places Listing Management Interface
Tweet Share Google +1Yesterday it was reported that Google has started releasing their new Google Places bulk management interface to new and existing users. Google mentions that the purpose of the upgrade is to enhance the management of multiple locations. Example of the … Continue reading
The Shift from Relevant to Useful
Tweet Share Google +1Relevant and useful. These terms are often used interchangeably in search marketing, but they are very different. A great Search Insider post by Gord Hotchkiss outlined this idea within the context of how recent Google updates will affect SEO practices: … Continue reading
Project Manager
Tweet Share Google +1Main responsibility: Plan, manage, coordinate campaign execution for clients. Client communication. The role of the Project Manager is to plan, execute, and finalize projects on time, on scope, and on budget. This includes acquiring resources and coordinating the efforts of … Continue reading
Location3 Media Brings Home Two BMA Awards
Tweet Share Google +1Success in applying new and integrated digital marketing strategies to the company’s own campaign results in accolades. When leaders at Location3 Media signed up to attend the 2012 International Franchise Association Conference they decided to come prepared. Not just with … Continue reading
PPTP: Finding the Perfect Bathing Suit Online
Tweet Share Google +1President Alex Porter’s post, A Man and His Rifle: A Marketing Story, has inspired a new monthly series for Digital Briefs: PPTP, Personal Paths to Purchase. Of course a pack of savvy digital marketers uses the internet to find what … Continue reading
Shaping the Next Generation of Digital Marketers
Tweet Share Google +1When we interview candidates for entry-level positions, it never fails to amaze us how few individuals have had any schooling or experience with digital marketing. The reality is, most higher education curricula have not yet caught up to the continually … Continue reading