search marketing

Maximize Customers By Integrating Search and Social Advertising

We’ve long known that last-click attribution is a flawed model. It ignores the nuances of…

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Digital Shoptalk Podcast: ANA Reports on Agency Kickbacks

In this week’s episode of Digital Shoptalk, we discuss the ripple effect from the recent…

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Digital Shoptalk Podcast: Google Ends Right Rail Ads

This week’s Digital Shoptalk discusses what search marketers need to know about Google’s decision to end…

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