As I flew into Austin for the first time, I had a lot of thoughts about what I’d gain from the week-long experience. The interactive space and the topics covered at SXSW have so much depth, I knew it would … Continue reading
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Google Algorithm Update Targeting Over-SEO’d Websites
Tweet Share Google +1The most recent Google algorithm announcement via Matt Cutts at SXSW asks the question if legitimate SEO operations should be concerned for their website’s well-being. Over the last year the main updates have targeted the black to dark grey tactics, … Continue reading
Using Personas when Selecting SEO Keywords
Tweet Share Google +1One of the most important steps in a successful SEO campaign (if not THE most important) is selecting the target keywords. In a pay per click campaign you can pick tens of thousands of keywords and then pare down and … Continue reading
Why Corporate Should Regulate SEO for Franchise Owners
Tweet Share Google +1By now, the term local search engine optimization has entered the vocabulary of most franchise or multi-unit marketing departments. More than 20 percent of all searches are localized, and this number is quickly increasing. This means ensuring that paid and … Continue reading
Search Plus Your World: Does Personalized = Better?
Tweet Share Google +1Last week we were hit with the Google’s newest push towards integrating social into search. We initially wrote about how Search Plus Your World may affect online marketing strategies, but in the last week I’ve started to witness some interesting … Continue reading
How Brands Can Use Pinterest
Tweet Share Google +1UPDATED ON 01/26/12 AND 02/24/12. WHAT IS PINTEREST? Pinterest is digital bookmarking website that allows users to create and manage theme-based image collections, and discover collections created by friends and other users. Pinterest popularity has sky rocketed in the past … Continue reading
Ranking Fresh Content – Google Algorithm Update
Tweet Share Google +1In Google’s newest Ten recent algorithm changes post, they announced “significant improvements to how they rank fresh content”. For those that do research in Google, particularly around topics that change rapidly (ahem…SEO) it’s really important to find the most recent … Continue reading
Google Plus Pages Are Here
Tweet Share Google +1After months of anticipation since Google Plus launched and immediately “kicked out the brands,” according to Google’s own Bradley Horowitz, Google Plus Pages are here! Bands, businesses, hotels, restaurants, brands, sports teams, and pretty much everything else are being welcomed … Continue reading
Branded Keywords: Are They Worth the Cost?
Tweet Share Google +1A while back (just looked at the date, and wow, it was back in 2008!) I wrote about a test we ran for a client. We removed their Sponsored Listings on Google Adwords for brand terms and only ran with organic … Continue reading