There’s nothing more social than gathering friends together to share a drink and a meal, so it only makes sense that the global restaurant industry has its own social-business community. Front of the House, Back of the House, or FohBoh® functions as an online water cooler for restaurant hospitality professionals to connect, voice opinions, and do business.
FohBoh hosts the Foodservice Social Media Universe annual conference in association with other sponsors each year. Our very own Chief Strategy Officer John Harris (@netharris) will be presenting at the event this year, which takes place September 16-18 in downtown Chicago.
FSMU (#FSMU) will focus on best practices for social media in the restaurant industry. The conference will feature keynotes and informative panel sessions on important social media topics, including brand monitoring, defining strategy and measuring effectiveness and ROI.
On Tuesday, September 18 John will be co-presenting a session titled Group Effort: Making Social Media Work for Franchisees & Franchisors.
The session synopsis: “If you’ve got one, 100 or 1,000 franchisees in your system, having one clear and consistent social media voice can sometimes be hard to manage. What is the best way to manage a strategy for both the franchisor and the franchisee? And what is the best strategy for the benefit of all parties involved? Learn first-hand how a popular casual dining change handles their social media strategy and gain insight from industry leaders that you can implement.”
Interested in attending FSMU? Find out more and register here.